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Sendai Food Guide: What to Eat in Tohoku’s Biggest City

The gateway to Japan’s northeastern Tohoku region, Sendai, the capital of Miyagi Prefecture, is just 1.5 hours from Tokyo Station by Tohoku Shinkansen.

Though many will know the city’s name as a result of the 2011 Tohoku Earthquake and ensuing tsunami, Sendai has long been on the map domestically for its food culture, as well as its vibrant festivals and rich history.

Here are some Sendai food specialties to whet your appetite on your next visit.

Sendai-branded Food

Japan has a love of branding foods with their place of origin. From meat to vegetables, the country is dotted with products cultivated to reflect the traditions and food cultures of each region.

Sendai is no different, boasting a variety of branded food products that have been grown or raised in the area for generations. On the fruit-and-vegetable side of things, branded products include Sendai Seri (Japanese parsley), Sendai Magari-negi (curved bunching onions), Sendai Naganasu (long eggplant), Sendai Yukina (Japanese mustard spinach), and Sendai Hakusai (napa cabbage). When it comes to meat, the city has Sendai Gyū (beef).

Magari-negi on display at the supermarket. The stems are white with a green top, and have a curved shape.
Magari-negi are curved due to a cultivation technique that sees the onions pulled from the ground and reburied on their sides. © Helen Langford-Matsui

Sendai-branded Foods in Local Cuisine

One of the great joys of travel is discovering an area’s local cuisine. While in Sendai and surrounding areas, be sure to search out the aforementioned foods when scanning restaurant menus.

A range of preparation methods allows you to sample the different qualities that each food item possesses without ever getting bored.

Sendai food: The local leafy green known as 'seri' sits in a wooden bowl on a wooden surface along with other nabe hot pot ingredients.
Sendai food: Seri adds both vibrant color and refreshing flavor to winter favorite nabe. © Helen Langford-Matsui

Seri Nabe

Miyagi Prefecture is Japan’s largest producer of seri (せり), a subtly flavored leafy green in the parsley family. While many simply use the stems and leaves, the roots can also be eaten, and you’ll likely find the entire plant simmering away in a large earthenware pot when enjoying a meal of seri nabe (Japanese parsley hot pot).

Sendai food: A box of fresh seri on display at a grocers. This leafy green looks similar to parsley.
Sendai food: Seri has manifold uses, and you’ll find it parboiled, deep-fried, pan-fried, in soups, in salads, and more. © Helen Langford-Matsui

Nabe is one of those dishes that has as many varieties as there are cooks. The seri version stands out for the refreshing flavor of its star ingredient, which provides this cold-weather favorite with a new twist.

Beyond seri nabe, you’ll find Sendai Seri served as tempura, wrapped in pork belly and pan fried, parboiled and salted, and added raw to salads.

Gyutan

When it comes to gyutan (beef tongue), Sendai is king. And please, wipe from your mind visions of tough slabs of meat studded with taste buds: the gyutan (牛タン, ぎゅうたん, gyūtan) here is traditionally served thinly sliced and grilled as gyutan-yaki. In fact, in many cases, it resembles sliced charbroiled steak.

A serving of grilled gyutan on a leaf, served with a seaweed side on a cream-colored textured plate atop a wooden surface.
Sendai food icon gyutan is traditionally served grilled, though recently, shabu-shabu and other dishes have become popular as well. © Helen Langford-Matsui

Gently seasoned, the rich flavor of the gyutan shines while its texture is pleasant. Restaurants serving the delicacy abound, but really, there’s no need to even leave Sendai Station, as a selection of gyutan restaurants line Gyutan Dori (Gyutan Street) on the third floor of the station building.

You’ll also find gyutan in stews, curries, sausages, and as shabu-shabu, a fairly recent addition to the gyutan range of dishes that will have you gently swishing thin slices of gyutan in hot water or broth. It can even be enjoyed as sushi!

Sankaku Abura-age

Abura-age (deep-fried tofu) is a common ingredient in Japanese cuisine. Usually thin and with a pouch, it can be served stuffed with warm or cold ingredients in addition to being thinly sliced for soup. 

A blue plastic box of triangle-shaped deep-fried tofu (sankaku abura-age) for sale at a local market.
Sendai’s sankaku abura-age surprises with its size, which is approximately that of an adult’s hand. © Helen Langford-Matsui

Sendai’s sankaku abura-age (三角油揚げ, さんかく ・ あぶらあげ), however, is anything but thin. Thick, substantial in size, and triangular (sankaku) in shape, it is crisp on the outside and fluffy on the inside. You’ll find it in shops and at Sendai’s morning market, where, on a recent trip, a sign explained that Sendai folks eat one piece each at a time—surely a surprise to many visitors not accustomed to seeing, let alone eating on their own, such a hefty hunk of tofu.

Jōgi Nyorai Saihōji Temple and its neighboring town are home to perhaps the area’s most famous sankaku abura-age, known as sankaku Jōgi abura-age. The temple, which boasts a five-tiered pagoda, and town are located within Sendai’s city limits and are approximately 40 minutes by car from Sendai Station.

Zunda

A coarse, bright green paste made of sweetened edamame, zunda (ずんだ) is ubiquitous in Sendai, showing up as a novelty flavor in snacks both savory and sweet and in its natural form in traditional sweets and modern inventions. 

Three large dollops of green zunda paste on a curved wooden plate with some edamame, from which it is made, behind it on the same plate.
Delicately sweet, zunda mochi and other zunda treats make a delightful afternoon snack. © [gontabunta] / Adobe Stock

Generally, zunda is used in much the same way as other Japanese sweet bean pastes like anko (red bean paste), and it can be found as both a filling and coating for mochi (glutinous rice cakes). The former is zunda daifuku, while the latter is zunda mochi, the most famous of the traditional zunda snacks. You’ll also find it in manjū (steam buns), monaka (wafer cakes), and dora-yaki (pancake sandwiches).

Zunda also shows up on toast and in milkshakes, ice creams, and cheesecakes—you name it, and in Sendai, someone’s put zunda in it or on it. The lightly sweet, fresh flavor pairs well with cream and feels at home on cake and bread.
 
One of the best things about zunda is that it’s a breeze to make. With few required ingredients and recipes available online, this is one Sendai specialty that you can easily enjoy at home.

More Sendai Foods to Discover

This is but a short introduction to Sendai’s famous foods. From sake, whisky, and wine to oysters, sea squirts, and other seafood—not to mention more land-based crops—the area is an epicure’s paradise.

So, treat yourself to a taste of Sendai the next time you’re in Japan. At just 90 minutes from Tokyo, it’s a very short trip to paradise.

Read more Area & Restaurant guides here

What’s your favorite Sendai food? Which Sendai food specialty would you most like to try?

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